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/* Conversion redesign: brand red, clean paper, bold sans; square controls. */
:root{--cream:#f8f8f5;--ink:#242424;--line:#deded8}body{font-family:"Avenir Next",Avenir,"Segoe UI",Arial,sans-serif}h1,h2,h3{font-family:inherit}em{font-family:inherit;font-style:normal;font-weight:750}header{height:94px}.header-cta{border-bottom:1px solid var(--red);padding:10px 0}.hero{padding-top:54px;padding-bottom:60px;gap:6%;grid-template-columns:1.12fr 1fr}h1{font-size:clamp(44px,4.45vw,66px);font-weight:650;letter-spacing:-3px;line-height:1.08}.intro{font-size:18px;max-width:500px}.sub{font-size:15px}.button{font-size:14px;min-height:58px}.micro{font-size:12px;color:#55584f}.visual{background:#eeeae3}.visual-top,.visual-bottom{letter-spacing:1px}.ticker{background:#fff}.section{padding-top:85px;padding-bottom:85px}h2{font-size:44px;font-weight:650}.benefit-list p{font-size:15px}.benefit-list .benefit-note{font-size:12px}.quote>p{font-weight:650}.quote em{color:#fff}.quote>div{font-size:15px}.join-copy>p{font-size:16px}.join li{font-size:15px}.note{font-size:13px}.form-wrap{background:#fff;padding:32px;border-top:4px solid var(--red)}.form-heading .eyebrow{color:var(--red);margin-bottom:12px}.form-heading h3{font-size:26px}.form-heading p{font-size:12px}label{font-size:13px}input:not([type=checkbox]),select{font-size:16px;background:#fff;min-height:48px}.check{font-size:12px}.check small{font-size:11px}.form-foot{font-size:11px}.privacy-pending{font-size:12px;line-height:1.6;padding:12px;background:#f3f3ef;border-left:3px solid #777}.submit:disabled{cursor:not-allowed;opacity:.55}.faq summary{font-size:15px}.faq details p{font-size:14px}.faq summary:after{content:'+';color:var(--red);font-size:22px}.faq summary svg{display:none}.faq details[open] summary:after{content:'−'}footer p{font-family:inherit;font-style:normal;font-size:14px}footer>a:not(.brand),footer>span{font-size:12px}.skip{position:fixed;top:-100px;left:15px;background:#fff;padding:15px;z-index:100}.skip:focus{top:12px}.policy{min-height:65vh}.policy h1{letter-spacing:-1.5px}.policy .button{color:#fff;text-decoration:none;display:inline-flex}.check input{min-width:18px;height:18px}.mobile-cta a{min-height:48px}
@media(max-width:800px){header{height:80px}.hero{grid-template-columns:1fr;padding-top:34px;gap:30px}h1{font-size:clamp(37px,7.7vw,56px);letter-spacing:-1.9px}.hero .eyebrow{font-size:9px}.intro{font-size:17px}.micro{font-size:11px}.visual{min-height:320px;aspect-ratio:1.1}.section{padding-top:55px;padding-bottom:55px}h2{font-size:36px}.quote>p{font-size:38px}.form-wrap{padding:25px 20px}.header-cta{font-size:11px;max-width:140px}.field-row{gap:12px}.mobile-cta{background:#f8f8f5}.faq summary{font-size:14px}}
@media(max-width:420px){.field-row{grid-template-columns:1fr;gap:0}.shop-sign span{font-size:10px}.shop-sign img{width:48px;height:48px}.visual{padding:16px}.visual-top{font-size:6px;left:18px;right:18px}.visual-bottom{left:18px;right:18px}.store-card{width:90%;padding:20px 14px}.seal{right:6px}.shop-front{gap:8px;padding:6px}.shop-window>span{font-size:12px}}

/* Audit: legibility, narrow screens and focus clearance. */
h1{letter-spacing:-.035em}h2{letter-spacing:-.025em}.eyebrow{font-size:11px}.micro,.form-foot,.form-heading p,.check small{color:#55584f}.form-heading p,.form-foot,.check small{font-size:12px}.num{color:#66695f}.benefit-list .benefit-note{color:#55584f}input::placeholder{color:#73736b}.faq summary{min-height:44px}footer>a:not(.brand){display:inline-flex;align-items:center;min-height:44px}.visual{min-width:0}.hero-copy,.join-copy,.form-wrap{min-width:0}.hero .button svg{flex-shrink:0}h1,h2{text-wrap:balance}.check{min-height:44px}::selection{background:#ce202f;color:#fff}
@media(max-width:800px){.hero .eyebrow{font-size:11px}.header-cta{min-height:44px}.micro{line-height:1.6}.join{scroll-margin-top:0}body{padding-bottom:80px}.policy{padding-bottom:100px}.ticker span{font-size:10px}.quote .eyebrow{font-size:11px}.visual-top,.visual-bottom{font-size:9px}.form-wrap{scroll-margin-bottom:90px}input,select,summary,a,button{scroll-margin-bottom:90px}h1{letter-spacing:-.035em}}
@media(max-width:420px){.visual-top{font-size:8px}.shop-sign span{font-size:11px}}

/* Focused conversion pass: clearer first viewport and quieter form. */
:root{--muted:#55584f;--surface:#fff;--focus:#9a1723}
.hero{padding-top:45px;padding-bottom:52px}.hero h1{font-size:clamp(42px,4.35vw,64px);line-height:1.08;margin:22px 0}.hero .intro{font-size:19px;line-height:1.6}.hero .sub{max-width:490px;margin:16px 0 24px}.hero .button{max-width:360px;font-size:15px}.visual{aspect-ratio:1}.secondary-link{display:inline-flex;gap:16px;align-items:center;min-height:44px;margin-top:10px;color:var(--muted);font-size:14px;text-decoration:underline;text-underline-offset:5px}.secondary-link:hover{color:var(--red)}.section-heading h2,.join-copy h2,.faq h2{margin-top:0}.form-heading h3{font-size:27px}.form-heading p{font-size:13px;line-height:1.6;color:var(--muted)}.form-heading p+p{font-size:12px;margin-top:12px}.quote-cta{margin:26px auto 0;max-width:280px;background:#fff;color:var(--red);font-size:14px}.quote-cta:hover{background:#f5e9e8}.error{padding:14px;background:#fff1f1;border:1px solid #ce202f;color:#8e1621;line-height:1.6}.error:focus{outline:2px solid var(--focus);outline-offset:3px}.mobile-cta[hidden]{display:none}input:not([type=checkbox]),select{transition:border-color .15s,background .15s}input:hover,select:hover{border-color:#92958a}input:focus,select:focus{outline:2px solid var(--focus);outline-offset:2px}input:user-invalid,select:user-invalid{border-color:var(--red)}.check a{text-underline-offset:3px}.button:active{transform:translateY(0)}.button:disabled{cursor:progress}.form-wrap{box-shadow:none}.form-wrap .button{font-size:14px}.micro svg{flex-shrink:0}
@media(max-width:800px){.hero{padding-top:30px;padding-bottom:35px;gap:28px}.hero h1{font-size:clamp(38px,7.8vw,58px);margin:20px 0}.hero .intro{font-size:17px}.hero .button{max-width:none}.hero .sub{font-size:15px}.visual{min-height:0;aspect-ratio:1.12;max-height:420px}.section{gap:30px}.form-heading h3{font-size:24px}.mobile-cta{transition:none}.quote>p{font-size:36px}.quote-cta{width:auto}.header-cta{font-size:12px}.check{font-size:13px;line-height:1.6}}
@media(min-width:801px) and (max-width:1100px){.hero{gap:4%;grid-template-columns:1.1fr 1fr}.hero h1{font-size:44px}.section{gap:5%}.form-wrap{padding:25px}.field-row{grid-template-columns:1fr;gap:0}}
@media(prefers-reduced-motion:reduce){input:not([type=checkbox]),select{transition:none}}

.quote .eyebrow,.quote>div{opacity:1}.note,footer>a:not(.brand),footer>span{color:var(--muted)}.brand span{font-size:11px}.num{font-size:12px}.ticker span{font-size:11px}.micro,.form-foot{font-size:12px}